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Tabcorp And ATA Extend Partnership
Tabcorp and the Australian Trainers Association (ATA) yesterday announced an extension and upgrade to their sponsorship agreement. The partnership between Australia's leading wagering operator and the principal and official representative organisation for the country's horse trainers first came to fruition in 2014. The new agreement will see Tabcorp partner with the ATA on a number of new raceday initiatives in 2016 including supporting the TAB/ATA Celebrate Women Trainers Handicap at Flemington this weekend. The partnership also includes sponsorship of:
- The Australian Trainers' Trust, including a significant donation from Tabcorp;
- The "...proudly ATA" 50th year of operation initiative; and
- The ATA's Pride of Country Regions initiative.
In addition to the new arrangements, Tabcorp will continue to be the ATA's exclusive sponsor and official wagering partner and have a major presence on all ATA communication channels. Tabcorp's Chief Operating Officer – Wagering and Media, Craig Nugent said the new agreement is a natural for Tabcorp. "This is the third year of our partnership with the ATA. We're proud to support racing industry participants," Mr Nugent said. "Our first sponsorship initiative under the new agreement is the TAB/ATA Celebrate Women Trainers Handicap at Flemington this Saturday. This closely aligns with Tabcorp's own gender diversity values and is a great fit." Andrew Nicholl, Chief Executive, Australian Trainers Association said the Association was extremely pleased to announce the renewal of its national partnership with Tabcorp. "As Australia's largest and most important wagering organisation, Tabcorp's returns to the racing industry underpin the funding for everything from prize money for trainers, owners and jockeys, to racing infrastructure, integrity, administration and all of racing's operations," Mr Nicholl said. "Tabcorp's role should not be taken for granted. We look forward to working together to drive benefit for our members, Tabcorp and the racing industry in general."