Daily News Archive
Daily News Subscription
Churchill Starts Internet Podcasts
Also in Kentucky, Churchill Downs has become "the 1st track in North America to offer podcasts on the internet," reported thoroughbredtimes.com. A podcast (a combination of "broadcast & Apple Computer's popular MP3 player the iPod") can be "down-loaded & then listened to at a later time through most MP3 players & computers". Membership in Churchill Downs's Twin Spires Club (the track's free customer rewards program) is required to access the podcasts (which are available at twinspiresclub.com). Churchill track president Steve Sexton enthused: "Our entry into the podcasting universe is very exciting, because it provides a wonderful opportunity to take the story of Churchill Downs, the Kentucky Derby & our great sport of thoroughbred racing to a vast new audience. This wonderful & portable technology allows fans of racing & potential new fans to take this information with them wherever they go & listen to it when they wish. There is an enormous opportunity in podcasting to distribute information about our track & our sport to current fans, educate a limitless number of potential new fans & speak to an overall audience that we may not be effectively reaching through traditional media." Podcasts currently available are: Churchill Downs This Week (a run-down of special events); Barn Notes (news from the track's stables & previews of up-coming races); The Horse Racing Podcapper (analysis of each day's races); Horse Racing 101 (beginner's guide to handicapping & wagering); & Horse Tales (a video podcast featuring interviews with trainers, jockeys, owners & fans about experiences, favorite horses & racing stories).